BlueRush to Demonstrate Personalized Video Chatbot at FinovateFall 2018

TORONTO, Sept. 11, 2018 (GLOBE NEWSWIRE) -- BlueRush Inc. (“BlueRush” or the “Company”) (TSXV:BTV) has once again been invited to demonstrate its FinTech solution at the prestigious FinovateFall 2018 conference, to be held in September in New York City. BlueRush was selected to demonstrate because of its innovative market offerings that drive digital engagement and enhanced personalization for financial institutions looking to increase revenue. For this conference, BlueRush is excited to debut the new chatbot functionality of its proprietary personalized video platform, IndiVideo.

The conference series brings together both FinTech and financial service providers to showcase the best in financial thought leadership and digital innovation. Finovate’s unique demo-only format ensures all presentations display real-time functionality of each digital product. Ted Mercer, BlueRush VP Sales, notes, “IndiVideo creates a dynamic visual experience, delighting conference audiences with its powerful storytelling and personalization technology. We’re excited to experience the audience’s enthusiasm when we demonstrate our new chatbot integration.”

“Each year we receive submissions from companies looking to demonstrate cutting-edge banking, financial and payment technology,” said Greg Palmer, VP of Finovate. “Those selected to demo at Finovate represent the very best of FinTech, and we’re pleased to have IndiVideo in this year’s lineup. Their new chatbot integration has a good chance of being an audience favorite.”

BlueRush will take the stage and demonstrate IndiVideo during demo Session 4 of FinovateFall on September 24. For a one-on-one personalized demo, visit BlueRush’s booth at FinvoateFall, or contact the Company directly at https://bluerush.com/en/request-a-demo.html.

About BlueRush Inc. and IndiVideo

BlueRush Inc. is uniquely positioned within the online video market. Video is the fastest growing online content segment, with leading analysts predicting that more than 80% of content will be consumed as video by 2021. BlueRush develops and markets a disruptive interactive and personalized video platform called IndiVideo. IndiVideo utilizes proprietary technology that allows for two unique advantages over competitors’ personalized video technologies: (1) lower cost to mass-scale personalized videos; and (2) ability to deploy behind any corporate firewall for increased security. These advantages are critical because they allow marketing departments to control their distribution costs, and because deploying behind the firewall provides increased security as well as greater connectivity to client data.

BlueRush has a particular focus on delivering measurable value to the Financial Services vertical in areas such as mortgage, loan and credit card origination, as well as supporting Pension Fund and Insurance use cases. IndiVideo is integrated with BlueRush’s SaaS-based content engagement platform, DigitalReach, which delivers improved sales conversion metrics for more than 75,000 financial advisors in some of the world’s most respected financial institutions. The combination of IndiVideo and DigitalReach is unique in the marketplace and provides BlueRush with a differentiated value proposition. For more information, please visit www.bluerush.com.

About Finovate

FinovateFall is a demo-based conference for innovative start-ups and established companies in the fields of banking and financial technology. Held in New York, NY, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate and unique format. The event is organized by The Finovate Group. For more information on the event, or to view videos of previous demos, please visit www.finovate.com.

For further information please contact:

Steve Taylor, CEO
Tel: 416-203-0618 ext. 264
steve.taylor@bluerush.com 

Forward-Looking Statements

Certain statements contained in this press release constitute “forward-looking information” as such term is defined in applicable Canadian securities legislation. The words “may”, “would”, “could”, “should”, “potential”, “will”, ”seek”, “intend”, ”plan”, “anticipate”, “believe”, “estimate”, “expect” and similar expressions, as they relate to the Company, are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company’s current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein, should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at www.sedar.com. Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward-looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward -looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law. The Company’s results and forward-looking information and calculations may be affected by fluctuations in exchange rates.

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