TORONTO, May 15, 2018 (GLOBE NEWSWIRE) -- BlueRush Inc. (“BlueRush” or the “Company”) (TSXV:BTV) is excited to announce it has won the 2018 Internet Advertising Competition (IAC) award for Outstanding Online Video Campaign. The winning campaign was a series of compelling videos designed and produced for DUCA Credit Union to dispel credit union myths and to position the financial institution as an accessible and attractive “big-bank” alternative.
Created by the Web Marketing Association, the IAC Awards honor excellence in digital marketing and advertising. Winning the campaign further demonstrates the power of BlueRush’s SaaS platform, IndiVideo – the Interactive Personalized Video platform. Recognition from the Web Marketing Association speaks to BlueRush’s creative competencies in digital video production, which then paired with IndiVideo, become a holistic video marketing platform creating greater customer engagement. Len Smofsky, IndiVideo Product Manager and Executive Vice President of BlueRush, remarks, “Blending industry leading video production with our interactive personalized video platform offers our clients a complete video marketing solution designed to provide a rich and engaging customer journey.”
BlueRush CEO Steve Taylor notes, “This award is further validation that our IndiVideo platform is supported by award-winning expertise in video design and production. Our extensive digital marketing background is the perfect complement to our IndiVideo SaaS platform, built to engage both existing and prospective customers. IndiVideo’s value proposition is driven from its unique ability to build deeper relationships between financial institutions and their customers, ultimately driving higher revenue.”
About BlueRush Inc.
The Company, through its wholly owned subsidiary, offers a SaaS-based content engagement platform, called DigitalReach, which bridges marketing, sales and compliance. Used by financial advisors, DigitalReach allows for the centralization, personalization, distribution and tracking of content to ensure complete control over what is sent and to whom. BlueRush has also launched IndiVideo, the interactive personalized video platform for financial services. IndiVideo is a highly scalable personalized video platform built to provide AI-driven video content in an easy to understand, entertaining, and compelling manner. The Company's products improve marketing and sales performance and generate greater client satisfaction and loyalty.
The Company is publicly listed on the TSXV trading under the symbol 'BTV'.
For further information please contact:
Steve Taylor, CEO
Tel: 416-203-0618 ex. 264
Certain statements contained in this press release constitute 'forward-looking information' as such term is defined in applicable Canadian securities legislation. The words 'may', 'would', 'could', 'should', 'potential', 'will', 'seek', 'intend', 'plan', 'anticipate', 'believe', 'estimate', 'expect' and similar expressions as they relate to the Company, are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company's current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at www.sedar.com. Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward -looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law. The Company’s results and forward-looking information and calculations may be affected by fluctuations in exchange rates.
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