Blog Posts

Len Smofsky
November 8, 2019

HOW CAN YOU HELP YOUR CUSTOMERS MAKE BETTER FINANCIAL DECISIONS ACROSS THE CUSTOMER JOURNEY?

INDIVIDEO IS OUR INTERACTIVE AND PERSONALIZED VIDEO PLATFORM.

Using a combination of real-time interactivity, math and logic processing, and visual storytelling, IndiVideo helps customers make better financial decisions at all points in the customer journey.

Digital customer journeys have a key glaring gap; providing personalized education for each and every customer to help them progress with confidence in choosing their financial products. That is the gap that IndiVideo is filling. To learn more, watch our live demonstration at Finovate Fall!

Len Smofsky
Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area. Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media. In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.