Blog Posts

Len Smofsky
October 24, 2018

Interactive Personalized Video: A Standout Fintech Solution (Video)

Last month we attended Finovate’s fall conference in New York where we had the chance to meet up with Medici studio to discuss exciting features of our interactive personalized video platform, IndiVideo.

Watch Ted Mercer, BlueRush VP Sales, and Shannon Rosic, Medici Director of Multimedia, discuss how interactive personalized video meets new customer expectations for digital engagement.

IndiVideo creates a more meaningful experience for viewers at any stage in the customer lifecycle. The platform’s interactivity and personalization lengthens viewer engagement so you can communicate more about your brand and convey a deeper value proposition.

Learn more about how IndiVideo can help you reach your target market and deepen your customer relationships.

Len Smofsky
Len has over 25 years of experience in visual communications and strategy. Over the last decade his focus has been primarily in the digital area. Specializing in corporate communications, Len founded one of Canada’s most successful production companies. His company created leading edge video production, TV commercials, digital strategy and media. In 2006, Len and Larry formed a partnership to create a new BlueRush with the intent of creating personalized customer experiences using a unique blend of digital media and deep technology capabilities. BlueRush works with clients in the financial services, healthcare and packaged goods industries leveraging current digital technologies and services, creating great user experiences at all points in the customer journey.