Conversions, conversions, conversions. Call it what you want – the prize, the golden goose eggs, KPIs – conversions are what every marketer is after. That said, the rate of conversions is relatively low across the spectrum of the digital customer...

Are you drowning in a sea of data? In today’s vast omnichannel landscape, marketers can get overwhelmed by the amount and types of data at their disposal. Rather than struggle against the rising tide, marketers need to analyze the right...

The frightening precision of curated playlists, the eeriness of seeing a retargeted ad immediately after a search, the near-psychic refinement of algorithms serving you up exactly what you wanted to watch before you even knew it.   These are commonplace issues...

The massive disruption caused by the global COVID pandemic upended not just our daily lives and wardrobes but kickstarted rapid digitization across the spectrum of financial services, including the mortgage industry.   Suddenly, everyone was scrambling to digitize, and with good...