Canadian banks to use social gaming as a promotional tool. Our goal was
to entice clients to apply for the CIBC Aventura® travel rewards credit card.
credit card application process. We infused the interactive experience with
strategy and executed it with a brilliant customer journey.
We targeted millennials on Twitter and Facebook who
followed CIBC and Run for the Cure and invited them to
play and share their results.
Next Level Game Design
Simple, side-scrolling UX made the game easy for anyone to play.
Inviting illustrations made the experience charming and
approachable and featured intro animation.
Playing to Win Clients
and were met with a strong CTA to not squander their newly acquired
points by applying right away for the credit card.
Get in touch
We believe in a personal, human connection.
Contact us today to see how we can help you engage your clients and elevate your client experience.